Random learnings and other thoughts from an unashamed geek

ASA Regulating ‘Unlimited’ Broadband Claims

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Strict guidelines will also be placed on internet providers which offer so-called unlimited packages, where users can download to their heart’s content. If a user incurs an “additional charge or suspension of service as a consequence of exceeding a usage threshold,” the ISP cannot use the term “unlimited”.

Finally! I hate it when providers are allowed to say ‘Unlimited’ and then place a limit on it (generally via a Fair Usage Policy). What a load of rubbish! I’m a heavy bandwidth user so it makes it very hard for me to find out what the limit is and then choose the relevant provider. Fortunately Virgin’s XXL broadband truly is unlimited - at least for now!